behind the beauty

iKons September Show

With their landmark September show now over, and the press talking about the stellar line up it is without question a triumph of the creative scene that has opened the doors to countless designers and maintained House of iKons at the top spot (rightly so) of independent fashion weeks worldwide.

Septembers show was a huge showcase with designers from across the world and creatives coming together to combine their talents and through the House of iKons. With its Royal connections and global outreach, this has become the Must-see show of the fashion calendar attracting the best and brightest of the fashion scene:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

  • Grand Opening: House of Musa

  • YS Clothier - represented by The Fashion Life Tour

  • MALONGWENA PRIDE BY DME

  • LS Collection

  • Steadfast Designs

  • Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

  • Grand Opening: Jeny Tjahyawati x TORANG

  • 2Kat Couture

  • Schirin Style’s

  • Uzy Fauziah

  • CLC Couture

  • Bernhardt Collection

  • Tiara Donyale Collection represented by The Fashion Life Tour

  • PD Designs

  • Elon Son represented by The Fashion Life Tour

  • Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

  • Grand Opening: Arabesque Boudoir

  • Evette Monique Couture - represented by The Fashion Life Tour

  • Muse & Sensia

  • Hafanana - represented by The Fashion Life Tour

  • Think Ocean

  • Essy Masita

  • Sigrun

  • TORANG

  • Ronica Marie Couture

  • Grand Finale: Benu Apparel

Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Source: http://www.houseofikons.com/

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

September is Set To Be iKonic

Now into their tenth year, The House of iKons has become part of the zeitgeist of fashion, leading the way for creative talent from designers to the backstage crew, iKons is amongst the most coveted tickets of the fashion schedule and earned their place in the global marketplace as a leader in fashion events.

From its very first show to the current schedule, the talent pool has been as high as the heels and have over the decade shaped fashion events and added a whole new level of splendour to the already glamorous market, the iKons show is not just a place to be seen as a designer but the a showcase of talents across the spectrum of craft.

Market leaders and trend setting House of iKons opens the door to the global with its representative showcase from their home base of London, this September sees them bring their top 6 listed independent show to the world again:

Title Sponsor: Tykorchélli

Supporting Sponsors: Girl Meets Brush & The Fashion Life Tour

Full Schedule Saturday 14th September:

Segment One Show: 11.00am

  • Grand Opening: House of Musa

  • YS Clothier - represented by The Fashion Life Tour

  • MALONGWENA PRIDE BY DME

  • LS Collection

  • Steadfast Designs

  • Grand Finale: Oliver Zulueta

Segment Two Show: 2.00pm

  • Grand Opening: Jeny Tjahyawati x TORANG

  • Kat Couture

  • Schirin Style’s

  • The Fashion Life Tour

  • Uzy Fauziah

  • CLC Couture

  • Think Ocean CIC

  • Bernhardt Collection

  • Tiara Donyale Collection represented by The Fashion Life Tour

  • PD Designs

  • The Fashion Life Tour

  • Grand Finale: Poppy Dharsono

Segment Three Show: 4.00pm

  • Grand Opening: Arabesque Boudoir

  • Evette Monique Couture - represented by The Fashion Life Tour

  • Muse & Sensia

  • Hafanana - represented by The Fashion Life Tour

  • Ronica Marie Couture

  • Essy Masita

  • Sigrun

  • TORANG

  • Grand Finale: Benu Apparel


Solo Show: 7.00pm - World Masquerade of Tykorchélli - The Exclusive Launch of The Diamond Collection.

VIP After Party 8.30pm till Late.

Exhibition Area 11.00am till late: 

  • Tykorchélli

  • Aurora Infinity

  • House of Musa

  • Josh Rosales Wedding Photography

  • MALONGWENA PRIDE BY DME

  • VIP 360

  • Poppy Dharsono

  • Essy Masita

  • Jeny Tjahyawati

  • Uzy Fauziah

  • Torang Sitorus

  • BPJPH X KainHalal™️

To learn more about The House of iKons or to book tickets see:

Instagram: @hoifashionweeklondon

Face Book: HOI Fashion Week London

Website: www.houseofikons.com

Image credits: Miss Universe Organisation, Tykorchélli, Life Passion Productions LLC, Muse & Sensia, Ram Eagle, Manny Librodo, Daniel Taylor, James Alexander Lyon, Ronica Marie Couture, TORANG, Jeny Tjahyawati, Poppy Dharsono, Uzy Fauziah, Essy Masita, Think Ocean, Mariana MA, Benu Apparel & Schirin Style’s.

Source: https://www.eventbrite.co.uk/e/hoi-fashion...

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.


The House of iKons 10th Anniversary Show

In what will be the 10th anniversary of The House of iKons show, the accolades just keep racking up. A leading light of the independent fashion event scene and one of The hot tickets of the fashion calendar, House of iKons is striding into 2024 with February showcasing some of the best and brightest the fashion world has to offer from across the globe.

The House of iKons has gone from strength to strength over the last decade and showcased a huge array of designers, given voice and a platform to creatives of all stripes to showcase their skills.

As they move into a new phase of the fashion journey it is impossible not to be in awe of the work of CEO and Founder Savita Kaye and her team whose hard work and boundary pushing approach to fashion and the creative arts has seen the rise of designers, makeup artists, and crew moving in circles ranging from the catwalks of the world to meeting with Royalty and dignitaries from film, TV, red carpet, politics and some of the biggest stores in the world.

With the schedule for February packed full of artisans, designers and creative talent showcasing not just their brands but their collective artistic skills, The House of iKons has become The place to be seen, The place to showcase, and ultimately a platform for talent.

Schedule for Show Saturday 17th February 2024 Sponsored by Girl Meets Brush & The Fashion Life Tour:

Doors open for Exhibition 11.00am

Exhibitors:

  • La Pham x Empower Women Asia

  • Zaira Christa

  • Silvia V Crafts

  • Love Collection

  • VIP 360

  • Her Rise Heritage

  • COSELF Represented by UKCNDEA

  • POL Magazine


    Segment ONE 12.30pm

  • Grand Opening: Jhay Layson

  • MALONGWENA PRIDE BY DME

  • Music Performance - Eltee

  • LC Couture

  • Grand Finale: House of Musa Represented by Lynette Medina


    Segment TWO 3.00pm

  • Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

  • Sonata

  • The Fashion Life Tour 

  • Love Collection

  • Anna Flowers Designs Represented by The Fashion Life Tour

  • Music Performance - Taylor Fangman

  • Kearnna Rhea

  • YS Clothier Represented by The Fashion Life Tour

  • House of Laith


    Segment THREE 6.00pm

  • PRESENTATION by COSELF Represented by UKCNDEA

  • Grand Opening: La Pham

  • Blueprint Effect Represented by The Fashion Life Tour

  • Her Rise Heritage

  • Bold Black Dresses Represented by The Fashion Life Tour

  • Music Performance - Eltee

  • Joan Madison Couture

  • The Fashion Life Tour

  • Sharnel Guy

  • Grand Finale: Tykorchelli with live performance Sam Tinnesz

  • AFTER PARTY from 8.30pm till Late - Music, Finger Food & Drink

  • Live music performances by Damien Soul & Paisleigh B

    For further information on The House of iKons or to purchase tickets see see:

    House of iKons Tickets.

    House of iKons Website.

    House of iKons Facebook.

    House of iKons Instagram.








Source: https://www.eventbrite.co.uk/e/hoi-fashion...

The House of iKons September Show 2023

London fashion week is the social event of the fashion calendar with House of iKons standing high in the field with good reason, this top 6 show worldwide has become the go to event for buyers, designers and creatives of all stripes to showcase their talents to an audience that spans the globe.

“From the simple to the sublime, House of iKons has new reached new heights with The CEO of the Company Savita Kaye was honoured to receive a prestigious award from the Government of Thailand on behalf of Her Majesty Queen Sirkit of Thailand. Making this show and CEO Savita Kaye Herself an iKon of regal proportions.”

From the catwalk to the big screen, there are no limits to the range of the House of iKons show as this September has shown, there are no limits to creativity and each season they continue to outdo the last and leave the audience (in person and online) in awe.

Sponsored by Girl Meets Brush & The Fashion Life Tour.

Segment One Show

  • Grand Opening: Jhay Layson 

  • CLC Couture 

  • Fantasma 

  • Grand Finale: Love Collection 

Segment Two Show

  • Grand Opening: Celebration of Thai Arts & Culture by Bangkok Event Management Co Ltd

  • Kat Couture 

  • D’BPHOR represented by The Fashion Life Tour 

  • Jennifer Younger 

  • La Petite Wardrobe 

  • Hafanana represented by The Fashion Life Tour

  • Postcode Fashion

  • Anvi Couture represented by The Fashion Life Tour 

  • AU10TIC

  • Grand Finale: Stephan Russell

Segment Three Show

  • Grand Opening: Zaira Christa

  • TSafari

  • Wanda Beauchamp

  • Perry Jones represented by The Fashion Life Tour

  • TAMTA

  • Saima Chaudhry represented by The Fashion Life Tour

  • Adrianna Ostrowska

  • TUVZA represented by B20 Events 

  • Shameless Opinion represented by The Fashion Life Tour

  • Grand Finale: Andre Soriano

    Image credits: 

    London Show: Ram Eagle

    New York Show: Johnny Jones


    For further information on The House of iKons or opportunities to get involved in the show see:

    House of iKons Website.

    House of iKons Facebook.

    House of iKons Instagram.


Talking Business with Lukey Lukey

Something we find fascinating is the desire and passion behind brands, Lukey Lukey is a great example of this with the line already gathering attention we wanted to find out more about the beginnings and future of this eye-catching collection.

Lukey Lukey is a curated, yet all encompassing color range that has really grabbed people's attention. Can you tell us more about the line and how it all started?   

 It all started for me during the lockdown. I had been working in the beauty industry as a stylist, colourist and educator for well over a decade, and I had just started a new career as a freelance beauty editor. It was a nice change of pace from the type of work I had been doing for the longest time. I always felt like there was something missing from my career. Whenever I achieved what I set out to do, I wanted to move on to the next thing immediately. I never felt fully content with what I was doing. Finally, it just hit me: I need to start my own brand. Once I had that "Aha moment", everything just became really clear to me. I was grateful to be working fully remotely at the time because it gave me enough time to research everything that I’d need to know to start my own business. The hard work started there, but my vision was crystal clear, so to me the hardest part was already complete. 

When you were designing the Lukey Lukey range what was the driving force behind the look?   

 Lukey Lukey, it’s branding and everything about the aesthetic is like something that’s been trapped inside my head that’s always been yearning to break out. I can’t explain how easy it all came to me. It didn’t even “come” to me, I just let it all out. I knew exactly how I wanted everything to look, how I wanted the logo to be styled, the type of models I wanted to use, everything just flowed very easily. Getting to be creative and design all of this was a dream for me. My mother is an artist and she painted the original artwork, with me instructing how I wanted it to look. It’s such a fond memory of the brand's creation. 

You chose to lead with a cream blusher collection for your brand, is there more planned for the future and can you share with us your plans?   

“ Yes! Blush is very near and dear to me and my journey in beauty! I was always self-conscious of blushing and having rosy cheeks, so it was me taking back my power!”

Trying to celebrate our insecurities – as difficult as that may be at times. I also find blush interesting in terms of colour theory; colour has always been my passion, in every avenue of my life. I have so many plans for future launches and where I want the brand to go. A collection takes such a long time to create, I started planning the second collection before Dream Cheeks – my first collection – even launched! 

Is there any advice you can offer to aspiring entrepreneurs entering into the beauty industry? 

 It’s competitive, so you need to have a very clear idea of what you want to create. Once you know what you want and you are confident in your choices, trust your instinct. Nobody knows what you want to achieve as clearly as you do. It’s great to have a few people to bounce ideas off, but once you make a decision you need to have the confidence to stand behind it. Running a business is difficult enough without doubting yourself, you need to be sure of yourself, always. 

To learn more about the brand or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Source: https://lukeylukey.com/

Sons of Adonis Concealer: A Kit Must Have

We are incredibly proud of our association with the Sons of Adonis range, so much so our creative director JamesC, was able to consult and is extremely grateful to have a concealer brush with his name on it as part of the collection. As a concealer aimed at the men’s grooming market we can see the advantages for both the consumer and professional and will address key aspects of this here.

With a current 3 shade range, this is a good pro starting point for mixing and will easily fit into your working kit and offer up a premium product that not only works but suits a wide range of different applications.

In what has become an increasingly HD world, men are more and more expected to be camera ready for meetings and presentations, TV appearances, film work and family photographs to name but a few occasions that are integral to life now.

Something as simple as a touch of concealer can wake up your look for an interview, or presentation in the office, and lets not forget the ever present Zoom calls that we are frequently asked for these days. Yes, I too have had to “Zoom” and give speeches and needed that little extra edge that Sons of Adonis gives to make me look respectable.

From a makeup artist perspective JamesC understands that a product like concealer needs to be pro grade (which this is) and stand up to the rigors of a shoot as well as look natural in the real world.

The Sons of Adonis range is our personal go-to for work across genres and features heavily in the work of the lost for good reason and we plan to show why with a Q and A blog with founder Shakti Sood who developed this range and has put a huge amount of time into the product to meet the needs of his clientele.

To learn more about the range or to purchase see:

Sons of Adonis Website.

Sons of Adonis Instagram.

Source: https://sonsofadonis.com/?ref=6nbsli2xrup

Lukey Lukey Cream Blush Revolution

As many will know, JamesC has an obsession with blush, so when he came across the debut collection from Lukey Lukey of 4 universal shades of cream blush it was a match made in heaven.  

Luke Nolan the founder behind the colour collection has developed this to be a consumer dream and an artist must, from the chic blue packaging to the carefully curated cream colours, this brand is designed to meet artistic standards and colour theory methods while enhancing beauty with minimal fuss and maximum impact.

From a purely artistic point of view this range has the hallmarks of a bridal staple, a film/TV artist must, and an editorial plus when it comes to a working kit and throw in the potential to sell the product in your salon Lukey Lukey Blush is set to be a go-to across the spectrum.

Produced in Europe, the range may be small but has the potential to make a big impact and has the support of The Lost Creatives team as well as our own JamesC who is already plotting out looks for this spectacular blush. 

To learn more about the collection or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Source: https://lukeylukey.com/

Timeline Updates

While the blog and other elements have been very quiet of late, we do apologize for this, it does not mean we have been idle. In fact it is the opposite with so much in the works we have had to set deadlines for projects and new launches before time really ran away and we lost track of what is being done.

Some of the domains we own are now due for renewal and we are using that as the baseline for soft launching websites and taking down some of the older work to make things as clean as possible.

With a wedding under our belt, in what will be a two-part package, there is some really beautiful images coming from that which will showcase our creative director and founder working as well as our beautiful bride.

Lost Creatives is going to be changed dramatically as well with new galleries being worked out to match the upcoming Lost Project Media site that will be the home of our video and print work, a mix of editorial and commercial campaigns, more on this later.

James will be launching a fresh new site which as a makeup artist he wanted to be a whole set of new work all tailored to the lost identity and brand and completely different from his previous site with a focus on the commercial.

In the next week we will be doing a very interesting set of blogs piece about indie brands that popped up on our radar and will be playing a part in the working kit of our house artist. Both of which are interesting and will offer very different perspectives on a makeup kit as well as product usage and placement.

With an end goal of updating not just the websites but our other networking sites such as Vshowcards, by August we will be well on our way to the whole new look and entirely different brand identity than when we started and it is truly exciting to see how things have developed from where we began.

Time For a Change

The last few weeks have been really hard, a combination of ill health and just general contract negotiations have meant that we really haven’t had the time to update the website. However, this has been a positive overall and allowed us to really prioritize the future of the Lost as a concept.

One of the biggest things to come out of this has been our creative director JamesC has made the decision to close his current portfolio website, we have maintained control of the domain name, and will be starting from scratch with a new fresh work in conjunction with a select number of very good photographers hand picked from a list of contacts and sources, the images from which will be submitted to publications.

We are also looking at reshuffling all the domains we own and bringing a more mixed media focus to our work with films of varying lengths and commercial status being worked on to change the very restricted state we are in.

Over the next month there will be more updates and galleries showcasing fresh work and taking the whole Lost concept back to basics and putting the energy where we want it to be as a whole with a focused print/digital fashion portfolio and a slate of smaller video projects that have been carefully researched and plotted around our requirements for festivals.

More updates will be released soon.

The iKons Show: a Creative Masterpiece

In the realm of fashion there are few shows that resonate quite the same way as The House of iKons, their February show for 2023 has attracted some of the leading lights of fashion, Royalty, and creative talent creating a platform that has taken the industry by storm.

From the opening segment to the finale, it was a perfectly executed showcase of design, makeup, models that covered the widest spectrum of sizes, gender and age, proving once again that fashion lives and cannot be stopped.

Bringing together people from across the globe, it has become a badge of honour to be part of the iKons show with creative talent travelling from far and wide to be a part of the show.

It is though a credit to the vision of Savita Kaye whose leadership and business savvy that has brought this show to the forefront of the fashion calendar and earning the iKons show a top 6 place in the global fashion calendar for the innovation and overall spectacle of the show. With a backstage crew of exceptional talents keeping things moving and a front of house team whose hard work help share the event, we know that the September show (already in the works) will be as big, as bold, as spectacular a show as previous events and take this British fashion event to not just to London but the world.

Opportunities are open to all who want them and The House of iKons on your CV the potential is endless.

For more information on The House of iKons or to find out more about getting involved see:

House of iKons Website.

House of iKons Instagram.

House of iKons Facebook.

Source: https://www.houseofikons.com/

Project Notes

A habit our creative director JamesC picked up when living in India that we are actively pushing again, is keeping a notebook and pen to hand, ideal for writing down phone numbers or emails, sketching ideas for photos or as we know he did frequently, outlining plots for TV or film projects.

JamesC has in the last few weeks come up with ideas that will work as short films for festival entry or expanded into a much longer concept that need to be padded to suit the plans for 2023.

Festivals are going to be a very heavy focus of the work ahead, we have spent a lot of time checking options of annual, quarterly and by far our most favoured, monthly film festivals that take film and photo projects.

Of course our favourite book for filmmakers “Don’t F*ck Up Your No Budget Film” by Ivan Peric, plays a heavy part in our thinking because this insightful first hand account of low budget creation is designed to shape your work into a commercial project and works well with our own thinking and add to this the very savvy and again, first hand account of Patricia Jones book “Opening Doors for Working Class Actors” which when combined with Ivan’s book has the scope to create a great combination and open up the projects we have to fresh talent and with the right focus and marketing (kept within a budget) see a series of smaller films and Web TV projects built with a commercially viable slant that will benefit all involved.

We will be using the Vshowcards site for casting and actively encourage people to check them out not just because we think it is a fantastic network site, but for the various casting calls that are available.

Expanding notes on our plan will be slow released through the blog and we will be working hard to get this push running with the Lost Agency supporting it and of course led by our own JamesC who will be front and centre with upcoming interviews including the Behind The Scenes Podcast, amongst the other elements at play.

Stay tuned for more updates and sneak images of our notes.

Mykitco Brush Box: The Artist Solution For Shoots

When it comes to kit for pro makeup artists (and aficionados) Mykitco has become the go to brand focusing on brushes, tools and storage, they are an artist brand at heart understanding not just the changing face of the business but being on top of the creative needs of its customers base which is why the latest addition to the range: My Brush Box TM is a savvy addition to the brand.

As we all know, how we work as artists has changed with people being more aware of hygiene and looking closer at the way we store our kit, brushes in this case being one of the most important, the Mykitco Brush box is a real plus on that front for a number of reasons:

Brushes can be packed to suit the work at hand with multiples for a shoot being placed in the box on both sides or *as illustrated above, with brushes and small palettes that can be stored quickly and easily to access during a shoot in a set bag such as the Backstage Buddy available in small, medium and now a large backstage buddy option, without risk of damage as they roll around in the bag.

With its core of artistry led design at the heart of the business, it is no surprise that artists including our own JamesC, have taken the brand on as go-to for their professional needs.

To learn more about the Mykitco range or to purchase see:

Mykitco Website.

Mykitco Instagram.

For details on their pro discount click here.

Source: https://www.mykitco.uk/products/my-brush-b...

Introducing The Behind The Scenes Podcast

Entering into the podcast field and offering up a new perspective on the industry is the team “Behind The Scenes” whose upcoming podcast is creating massive buzz before they launch to such a degree that creatives of every stripe are seeking them out to talk.

Going behind the camera is something we at the lost creatives can appreciate to such a degree that our own creative director will be interviewed, and we are supporting the move fully, the leading voice behind this; Stephen, worked as a supporting artist and saw first hand what goes on and the hierarchy of the industry and wanted to give a voice to those who usually don’t get the chance to share their stories. Opening the door to so many new and established faces, the Behind The Scenes podcast is set to be the place to be seen and heard in 2023!

To learn more about the “Behind the Scenes” podcast and subscribe see:

Behind The Scenes YouTube.

Behind The Scenes Twitter.

Behind The Scenes Instagram.

Behind The Scenes TikTok.

Source: https://t.co/fnNxnR5E49

Reaching Out in 2023

reaching out.

As we are in the first week of a new year, the lost creatives team has been making really positive moves and reaching out to not just new people but spending time talking to old friends in the realm of photography to discuss potential studio and location shoots.

With our first official telephone meeting of the year now done, we are very excited by the potential of what is being proposed and can start really taking stock with a view to moving our own brand forward.

New in the mix is creative director Jamesc, who wants to do not just horror based shoots but go back to freestyle painting (inspired by the amazing makeup artist Linda Mason) for editorial and showcase once again, his creative talents.

Over the coming weeks we will be releasing more news and updates including interviews with actors, producers and other creative talent.

Welcome to 2023, lets make it a good one!

The Lost Creatives Christmas

In the last few weeks of 2022 (where has the time gone!!??) The Lost Creatives has gone from strength to strength, don’t get me wrong there have been pitfalls, but overall we have been able to create a network of people that is amazing, offer PR and other forms of support to fellow creatives that was after all the goal of the site.

Christmas for us, will be a time of relaxation with a heavy focus on what will be done in the new year, with commercial work and PR for clients having been the heaviest part of our workload, our creative director JamesC, will be returning to work as a makeup artist on a more open basis and taking on smaller projects to bolster the public side of his work and spending time on some personal projects that will be featured not just here on the Lost Creative but his own site and our partner site The Lost Agency who will be taking a heavier hand in our own marketing and internal affairs. *This means we will be returning to Instagram soon!

We have had some disappointments lately, with meetings and reaching out to potential collaborators falling through mainly due to scheduling issues which as you can imagine as a freelancer, has been a pain, however that will not stop us from pushing forward and with our ties to HOD TV, we will be focusing on that for the future and tackling things in a much more hard-line manner.

Our passion for the arts is not waning, far from it, we have collated magazines, festivals and other information that we intend to make full use of for ourselves, up until now we have put a vast amount of time into clients and not been able to put the lost concept at the forefront but, we are incredibly proud of the fact people have trusted the team.

In the next few weeks we will be releasing our goals and a schedule for this through the site along with a few snippets of art projects to test the waters.

For the moment we are going to allow ourselves a little breathing space for the festive season and release more information soon and options to get involved.

Revamping The Lost Sites

We are going to be working on the Lost sites over the next two weeks allowing us to decide what is and isn’t working, change out images, and update affiliate links and partnerships, we are incredibly lucky to have some amazing brands supporting us already and we have projects that have been completed (but shelved due to other aspects of work underway) that will be used to update the sites.

From a professional stance, in particular to the makeup side, our creative director and head of makeup JamesC’s website has already been reworked to make it cleaner and simpler to navigate, he has chosen several brands to work with including Mykitco (check out the pro discount program for eligibility), Illamasqua Pro will become a featured brand soon, and of course Sons of Adonis (JamesC personally consulted with the owner of the range and the brush).

Two small projects for the festival circuit are being written and developed with a view to expanding into a full-scale TV series, an idea we have wanted to really push forward with for a long time, with the festival path we can tailor our choices to suit garnering awards for the team including the makeup, actors, and director to help with promotion.

*This means we will add to the roster very soon to help with the creation of projects, and a new TV production site will be a part of this planning.

We are really pleased that our main site, The Lost Project, is gathering attention (organically) and continues to be a source of information on the consumer side, the book reviews and makeup stories are proving to be popular which is something we are incredibly proud of.

More changes are coming and it is truly exciting to be working on the lost group expansion. Stay tuned for more updates and news.

Finding Solutions

Finding solutions is a big part of the work we do, from our creative consultation work with the Sons of Adonis brand to blogging about shows, The Lost Creatives was built around that concept and we are truly grateful to the people around us, in the last few days our dear friend Keziah Nyam-jim who has been bringing her immense talents in the business world to the table and supporting our changes with some advice, gentle nudges, and more than a few laughs in the process, she has been talking us through options that we would otherwise have missed.

What this means, is we have a much clearer end goal and thanks to Keziah, a timetable to work to, and someone outside of the creative world we live in who is going to give us a critical eye that is much needed looking over the work and plans. Something that we highly recommend.

There are also updates we know are coming to the vshowcards site which will make a huge impact on how we work, and open up doors to projects for many people in the arts and media that will be a gamechanger. Our creative director JamesC, will be amending and changing his own profile with vshowcards and adding the link directly to the website to make promotion a little easier overall.

More updates will be available soon so stay tuned.

Travel and Meeting Contacts Featuring vShowcards

We are really pleased when people reach out, especially when our contacts who have taken time off, come to us to talk about working on something fresh which has been happening a lot recently especially with photographers and a few actors who feel that the time is right to start working on smaller projects to stretch their muscles a little after the uncertainty of the last two years.

Naturally, this has given us the impetus to think a little more deeply about concepts and start stockpiling items that may seem strange but will in the long term be of advantage to us, such as the mix of ready-made prosthetics, butterflies, and other items that would on the surface seem strange.

In addition to this, we are planning a trip to London, part buyers trip and part meet up with friends, although the timing for this has been a little tricky due to family commitments, there are advantages to this that aside from being able to shop, we can discuss plans with the team at vShowcards gaining further insight their upcoming changes (which look to be amazing), our creative director JamesC is already a member which is another reason we want to sit with them and work out some details and add to his profile with strategic work.

What we are planning for is trips to the major makeup retailers, meeting with clients/friends, then returning to Scotland to work on additions to the sites across the board. There is something to be said for this plan that goes beyond the obvious networking, it really is about finding new sources of inspiration on route.

The scope and potential of this trip should be interesting and be a welcome break from the background work we have been doing.

To learn more about JamesC or the vShowcards site see:

JamesC vShowcards.

vShwocards official site.

Source: https://www.vshowcards.com/